Sony Cyber-shot DSC-W730 Digital Camera - Super HAD CCD Sensor with 16.1 effective Megapixels, Carl Zeiss® Vario Tessar Lens 8x Optical Zoom, 720p HD Movie mode, Creative Picture Effects, Beauty Effects, Advanced Flash, iAuto Mode

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Product Information

Great picture-taking experience with the advanced design Sony Cyber-shot DSC-W730 digital camera! Featuring a sleek and sophisticated finish, this outstanding digital camera parades all the special features for quality pictures in the richest colours. Yet, it's designed to be so easy to use, making it a camera everyone can use to shoot excellent quality pictures with.

Boasting a Sony Super HAD CCD sensor with 16.1 effective megapixels and a Carl Zeiss of Germany lens with 8x optical zoom, you get today's ultimate experience in photo quality. You want movies too? No challenge! Get HD Movie Shooting with SteadyShot (Active Mode) from the DSC-W730 Cyber-shot.

Check the top feature highlights of the W730 Sony Cyber-shot:

• 16.1 Megapixels: Shoot clear and sharp images, even when enlarged.   
• 8X Optical Zoom: Shoot blur-free photos and videos even from a distance  
• 720p HD Movie with Optical SteadyShot: Greater stability for smooth videos  
• Intelligent Auto: Automatically selects the best mode for any shooting situation   
• Beauty Effect: Create beautiful portraits with in-camera retouching   
• Picture Effect: Transform ordinary shots into beautiful scenes

Yet, this Sony digital camera offers much more:

Advanced Flash Technology
Capture clear photos even in low-light situations with an Advanced Flash feature that delivers bright and clear photos, even when shooting faraway subjects.

Simple Button Design
The Cyber-shot W730 is designed with you in mind. Its easy access buttons are all you need to get the perfect shot.

2.7" Clear Photo LCD
The large 2.7" Clear Photo LCD (230,400-dot resolution) lets you appreciate your photos and movies with sharp, natural colours even in bright daylight. Enjoy a clear preview of the scene composition and camera settings before you capture your subjects.

Built-In PlayMemories Home Software
This pre-installed software makes it easy to transfer your videos and images to a computer for viewing, editing, sending via email and uploading to the internet.